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How do you measure your culture?

What comes to mind when you hear the word “culture”? A lot, right? It’s a very broad term.

And yet, many businesses look at only one or two dimensions of culture when they seek to self assess. They will look at customer evaluations, for example. Or employee engagement.

But there's a lot more to building a Culture of Excellence than measuring any one indicator. Yes, employee engagement is critical to culture. And yes, customer engagement is a key indicator of culture as well. But what about others? What about vendors? Board members? Community members and volunteers?

The key to building a culture of excellence lies in understanding the engagement across ALL of these stakeholders. Every one is an important perspective for any business -- and in aggregate, they are all critical perspectives for any business that truly strives for excellence. By taking a true 360° measurement of engagement, not measured by one standard relative to other organizations, but measured by multiple standards against yourself, you can get a much clearer picture of where the organization truly stands. And you can begin to understand in specific and measurable terms exactly what the organization needs to do to build a Culture of Excellence.

More on that in the next post…

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